Social Media and the Life Scientist
Since such an enormous amount of us are using social media in some way, shape or form, it’s natural for us communicators to try to figure out 
how to leverage/use social media in our marketing efforts. I’ve been to seminars, client meetings, and networking events where this very subject has been discussed and discussed and discussed and discussed (you see what I’m getting at). For those of us marketing to scientists, we couldn’t have been happier when Bioinformatics and PJA posted the results of their survey: “The New Collaboration: Social Media and the Life Science Opportunity.”
Kudos to those involved with the study. While there’s nothing earth-shattering about the findings, we need data like this to pore over. So before I lead you to the report, I do want to offer a quick comment on the top answer to the question: “In which social networking sites do you currently participate on a professional basis?” Number one answer: The Science Advisory Board, by an enormous margin (69% to 2nd place finisher Nature Network’s 24%). Huh? Here’s why: over half the survey participants were registered members, and most likely active participants, of the SAB. So maybe that result is a bit skewed. I can accept that. Otherwise, there’s some great info in there, and therefore a must-read for anyone currently marketing to the life scientist.
Check out the study here.